Poolar
the New Brand From Poolarserver
After almost 20 years of growth, the time had come for us to reorganise our brand and product range.
Under the name ‘Poolar’, we will be bringing our product lines together under a single brand in future.
Poolarserver GmbH and the team behind it will, of course, remain your existing point of contact.
First Things First
The company remains the same. Poolar.Project and Poolar.Office remain the same robust products you know and use. The teams you work with also remain the same: experienced, reliable and closely involved with your projects.
Many of our customers have simply been calling us ‘Poolar’ for years anyway. That’s exactly where we’re now officially returning to: with a new brand, a new logo, the new domain poolar.com, updated spellings, fresh colours, a new website, a revamped login page and many other elements.
In short: in terms of content, what works stays the same. What belongs together becomes clear.
A new brand is created from many elements
Individual Brands, Styles and Visual Identities Are Brought Together Under the New Brand, Shaped by Our Core Principles: Simplicity, Clarity and the Elimination of the Superfluous.
This enables us to provide clearer guidance, a more consistent user experience and greater brand recognition across all touchpoints.
Our Design Approach:
Back to the Roots
With our new brand identity, we are pursuing a clear design philosophy: a return to what really matters. Away from unnecessary complexity. Towards greater simplicity, clarity and structure – qualities that many customers and partners value in our products.
The new design brings clarity to an area where, previously, many individual elements were arranged side by side. Colours, shapes, typography and user interfaces will now follow a common logic. This creates a calmer, more intuitive look and feel – and makes everyday use more intuitive.
In essence, this means: less complexity, better guidance and greater clarity.
New Visual Worlds
On our websites and in other media, you will come across recognisable, AI-generated characters.
They put a face to key project members in the construction project and highlight the typical roles, situations and areas of application for our solutions.
This makes it clear at a glance who Poolar.Project and Poolar.Office are designed for, where they are used in day-to-day project work, and what benefits they offer in that context.
Real-Life Situations and Those Involved
Outlook 2026+
The rebranding creates a new visual identity and is, at the same time, an important step towards a more consistent, modern and clearly structured product range.
We’re starting with visible changes such as the new login page and the new app. These already show the direction in which the user experience is heading: more clearly structured, with a minimalist design and easier to use.
Behind the scenes, a new design system is being developed, featuring a central component library. Recurring elements, layouts and interactions will in future follow a common logic.
Step by step, a product range is emerging that is becoming more integrated, provides guidance and is easier to use in everyday life.
Our Creative Partners
Do You Have Any Questions About Rebranding
We know that a new brand brings with it new questions. Please feel free to get in touch.
FAQs
Quick Answers to Questions About Rebranding
Our new brand is being rolled out gradually. As a result, you may still see our previous brand design in some places. These areas will be updated gradually to reflect the new brand identity.
You don’t need to make any changes. We’ll get in touch with you in good time should any changes or adjustments need to be made in the future.
If you have requested a custom login page, are using your own login page for technical reasons, or are unsure which option applies to you, please do not hesitate to contact us.
Your login details and your servers, along with the associated URLs and domains, will remain valid. Should any changes or adjustments be required, we will contact you in good time to inform you.
Changes will be introduced gradually. The design of our software is also being updated. Individual sections will gradually be given a more modern look and will be brought more into line with the new brand.